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Welcome to the vault.

Your free MarketHer resource hub. Browse by topic, grab what you need, and come back whenever your marketing starts feeling like a group project where nobody knows the brief.

Start here

Find your biggest marketing gap.

Before jumping into every template and resource, start with the audit. This is free, so keep it light: use it to spot the gap, then pick one area to improve.

Need help? If the audit makes you go “okay but now what?”, reach out and I can help you turn it into a clear plan. Email me here.

Audit tool

Marketing Clarity Audit

Review whether your biggest issue is visibility, conversion, messaging, traffic leakage, content, SEO or follow-up.

Start the audit →
Quick guide

How to use this vault

Do the audit, choose your weakest area, use one resource, then take one action. No downloading 400 things and disappearing into a folder called “later”.

Browse worksheets →
Worksheets

Quick clarity exercises.

Use these when you need to get thoughts out of your head and into something useful. Keep it simple — this vault is a starting point, not a full strategy build.

Need help? If you fill one out and realise there’s a bigger gap, reach out.

Templates

Copy, paste, customise.

Simple templates to help you move without overthinking. They’re intentionally lightweight — because free should feel useful, not like unpaid homework.

Need help? Want me to turn this into a proper plan for your business? Reach out here.

Template

Campaign Planning Sheet

Plan your campaign message, audience, content, emails, ads and follow-up in one place.

Plan my campaign →
Ads

Before you boost another post.

Quick resources for understanding what ads are meant to do, what to check before spending more, and when to get help.

Need help? If your ads are spending but you don’t know what’s working, reach out.

Guide

Meta Ads Starter Guide

A beginner-friendly guide to campaign objectives, audiences and what each type of ad is meant to do.

Let's do this! →
Guide

Google vs Meta Ads

Understand when to use each and where your budget should go.

Start guide →
Checklist

Retargeting Checklist

Check your website visitors, social engagers, warm audiences and follow-up pathway.

Check my retargeting →
Messaging

Say the thing clearly.

Resources to help your audience understand what you do, why it matters, and why they should choose you.

Need help? If your offer is good but hard to explain, email me.

Prompt bank

Better Hooks for Better Buyers

Prompts to help you create clearer, sharper content hooks that connect to actual buyer problems.

Open prompt bank →
Content

Content with a job.

Use these to create content that builds visibility, trust, demand and enquiries — without turning your life into a content hamster wheel.

Need help? If you’ve got ideas but no structure, reach out.

Template

30 Content Ideas

Content ideas across education, trust-building, proof, offer awareness and conversion.

Add ideas to my plan →
Funnels

Make the path obvious.

Simple resources to help people move from first discovery to trust, enquiry, nurture and purchase.

Need help? If people are interested but not converting, reach out.

Template

Simple Funnel Map

Map your awareness, consideration, enquiry and follow-up touchpoints.

Map my funnel →
Ideas

Lead Magnet Idea Bank

Freebie ideas that make sense for service businesses, ecommerce brands and local businesses.

Add ideas to my plan →
Social media

Less random posting.

Resources for social growth, content delivery, reels, carousels and clearer audience-building.

Need help? If your social content feels scattered, reach out.

Audit

Social Media Audit Prompts

Review your bio, content mix, hooks, CTAs, proof and conversion pathway.

Audit my social →
Ideas

Reel Idea Bank

Simple reel formats for education, proof, authority, storytelling and offer awareness.

Add ideas to my plan →
SEO

Help Google understand you.

Simple SEO resources for blogs, website copy, page structure and making your business easier to find.

Need help? If your website exists but isn’t pulling its weight, reach out.

Checklist

SEO Blog Checklist

Use this before publishing blogs so your content has a better chance of doing useful work.

Check my blog →
Audit

Website Copy Audit

Check whether your website clearly explains what you do, who you help and what action to take next.

Audit my website →