Google vs Meta Ads
Use this to work out whether Google Ads, Meta Ads, or retargeting should be your focus right now. This is a simple starting point — not a full ads strategy — but it will help you stop guessing where your money should go.
Google captures demand. People are already searching.
Meta creates demand. People may not know they need you yet.
Retargeting follows up. People have already shown interest.
1. What are you trying to fix?
Choose the option that feels closest. If more than one applies, pick the biggest problem right now.
2. Quick channel guide
Use Google when...
- People know what they need.
- They are actively searching.
- Your offer solves an obvious problem.
- Your website is ready to convert.
Use Meta when...
- You need more awareness.
- Your offer needs explaining.
- You want to warm people up.
- Your content/message can stop the scroll.
Use retargeting when...
People are already visiting your website, clicking your products/services, engaging with content, opening emails or starting checkout/enquiry — but not taking the final step.
3. Budget splitter
Enter your monthly ad budget and choose your main problem above. This will give you a simple starting split.
4. Before you spend more
- My offer is clear.
- My landing page matches the ad promise.
- My website or product/service page builds trust.
- I know what action I want people to take.
- I have some kind of follow-up or retargeting pathway.
5. Your simple action plan
Need help? If you’re still unsure where your budget should go, that’s a sign you probably need a clearer strategy before spending more. Reach out: hello@markether.co.nz