MARKETHER / FREEBIE VAULT / WORKSHEET

Marketing Gap Finder

Find what to fix first

Use this to work out whether your main gap is visibility, messaging, traffic, trust, offer, conversion or follow-up. Don’t try to fix everything at once — pick the biggest gap and start there.

1. What feels like the main problem right now?

The thing I keep noticing

2. Quick gap check

Tick or write notes under anything that feels true.

Visibility gap Messaging gap Traffic gap Trust gap Offer gap Conversion gap Follow-up gap

3. What evidence do you have?

Use what you know from Instagram, website analytics, Shopify, Meta ads, emails or enquiries.

Numbers / observations

4. What is probably the biggest gap?

Pick one. Not seven. One.

My biggest gap is probably...

5. What’s one small fix you can make this week?

Keep this practical. One action is better than a giant plan you avoid.

One next step

Need help? If this shows a bigger gap and you want help turning it into a strategy, reach out: hello@markether.co.nz