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Retargeting Checklist
Checklist
A practical checklist to make sure you are not losing people who already showed interest.
Retargeting is follow-up. It is not magic. It reminds warm people why they cared in the first place.
1. Warm audiences to check
- Website visitors
- Product or service page visitors
- Add to cart / checkout starts
- Instagram/Facebook engagers
- Video viewers
- Email list / subscribers
- Lead form opens but not submitted
2. What do they need to see next?
| If they... | Show them... |
|---|---|
| Visited but didn’t buy/enquire | |
| Engaged on social | |
| Started checkout / enquiry |
3. Retargeting creative checklist
- One ad explains the offer clearly
- One ad shares proof/testimonial/results
- One ad answers a common objection
- One ad reminds them of the next step
- Landing page is clear and easy to act on
4. Your retargeting plan
Need help? If this helped you see the gap but you want help turning it into a proper plan, reach out: hello@markether.co.nz