Writing on marketing, visibility, and building a business with a bit more intention. The older pieces are here too, so the links people already have still land somewhere useful.
What Is a Marketing Strategy (Really)? And How to Know When It’s Time to Bring in a Someone Like Me (A Marketing and Growth Strategist). If you run a business long enough, you’ll.
Over the past 18–24 months, many businesses have experienced the same pattern: engagement became inconsistent website traffic dropped ads got more expensive yet enquiries didn’t.
A business owner once said to me: “I think Instagram just hates us. Nothing is working anymore.” They weren’t lazy. They weren’t inconsistent. They were actually doing what most.
For a long time, marketing had a hidden cost nobody talked about: mental load. Not ad spend. Not software. Not strategy sessions. The exhausting part of marketing was sitting down.
Australia has already dropped the bomb: from December 2025 , kids under 16 won’t be allowed to hold social media accounts. Now, New Zealand is set to follow suit with similar.
Influencer marketing can be an incredible way to grow your brand, build trust, and drive sales—but only if you do it the right way. The biggest mistake businesses make? Throwing.
🥂 Understanding Influencer Marketing Costs • Pricing varies based on follower count, engagement, industry, and platform. • Many influencers charge per post, story, or video, while.
This may seem like a random post when there are SO many other things we could be talking about, but it's a question I get a lot and something you should know to safe-guard.
Starting a marketing strategy from scratch as a small business owner can be challenging, especially when you're working with limited resources and don't yet have a website or a.
For years, we’ve been taught that the key to running successful Meta ads was all about targeting - setting the perfect mix of demographics, behaviours, and interests to reach your.
Step 1: Awareness - Hook them in. This is where potential customers first discover your brand, either through social media, ads, or word of mouth. Your marketing strategy should.
1. The “Initial Test Pool” Instagram shows your reel to a small test group first (usually people who follow you or are in your recent engagers). If engagement (likes, saves,.
When it comes to posting on social media, many of us fall into the trap of striving for perfection. We agonise over every post, tweak every caption, and spend hours ensuring every.
Short Instagram videos, such as Reels and Stories, have taken centre stage as a powerful way to engage your audience. Here’s what makes them effective: 𝟭. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗛𝗼𝗼𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁.
Creating a marketing plan or strategy is essential for any business aiming to grow, build a loyal customer base, and achieve long-term success. A well-crafted strategy provides.
In today’s fast-moving digital world, maintaining a consistent online presence is crucial. Whether you’re a solopreneur, a small business, or part of a large corporation, being.
If you’ve ever wondered why your website isn’t bringing in leads or why your social media growth has stalled, chances are you’re missing a key piece of the puzzle - Search Engine.
In today's competitive market, simply knowing who your customers are isn’t enough—you need to understand what makes them tick. Imagine if you could tap directly into your.
Social media is shifting fast, and two major updates are causing a stir: Instagram’s move to a vertical grid and the looming threat of a TikTok ban in the US. Here’s what these.
Paid advertising can be a game-changer for businesses when used strategically. However, it’s not just about throwing money at ads and hoping for the best—it's about aligning them.
A website is no longer a luxury—it’s a necessity. Whether you’re a small business, an entrepreneur, or a large corporation, having a professional website is one of the most.
In today's digital world, having a strong online presence is critical for any business. One of the most powerful—and often under-utilised—tools for local businesses is Google My.
Marketing is often seen as one of those tasks that business owners know they need to do, but it can easily get pushed to the bottom of the list. However, effective marketing is.