How I work

I get in the weeds before I touch a single channel.

How the business actually makes money. How a customer actually decides. The bottleneck nobody’s named. Then I build the strategy around what I find.

Tara Langman with the MarketHer car
Tauranga · MarketHer

Building with intention.
Growing on purpose.
A business worth believing in.

The offers

Ways to work together.

01

Clarity Mini

One session. Up to two elements of the marketing — website and funnel, ads and conversions, or another pair. Written decision and next step. No ongoing access.

$495+ GST · one-off
Start here →
02

Full Scope

One session on the whole marketing system. Strategy, the numbers, and the leaks. You leave with written priorities.

$1,895+ GST · one-off
Enquire →
03

Strategy Partner

A consulting partnership. Monthly strategy, guidance, and accountability. I read the numbers, we decide, and you do the work.

$289/ month + GST
See what’s included →
05

Systems / Build

When the strategy shows something that needs making: a workflow, a dashboard, a website or a tool. Scoped and quoted on its own. It is not folded into a retainer.

Quotedper project
Tell me the problem →
What I do (and don’t)

I do the strategy and the channels that move money. I don’t pretend to do everything.

What I can help with

  • Strategy
  • Content plans
  • A website built to convert
  • Paid advertising
  • Email & automation
  • Small custom software builds within your marketing scope
  • The numbers behind the marketing

What it doesn’t

  • Social posting or community management
  • I don’t write your website copy word for word
  • I don’t build your brand board
  • I don’t build your systems
  • I don’t advise on your whole business
  • That’s someone else’s craft — I know who to call
Areas of expertise

The work itself.

  • Website coding & design
  • Creative planning for social media and paid advertising
  • Paid advertising — Meta & Google
  • Email & automation
  • Small custom software builds within your marketing scope
  • Data analysis
  • Strategy
The bench

People I work closely with

A short bench of specialists I bring in or refer out to — so you get the right hands on the right part of the job, not me stretching into work that isn't mine to do.

  • Social media managers
  • Copywriters
  • Graphic designers
  • Business process designers
  • Business advisors
  • AI specialists
Why trust me

Because I look at the numbers — and I tell you what they mean.

Seventy-plus small businesses. Google and Meta certified. A habit of saying the unglamorous thing if that’s the thing that will actually move the work.

Google Ads CertifiedSearch, spend, intent
Google Analytics CertifiedWhat the data is actually saying
Meta Ads StrategyFacebook & Instagram, built properly
Rocketspark PartnerWebsites that convert
University of WaikatoBachelor of Digital Business, Marketing & Communication
Dip. Broadcast JournalismClear language, no waffle
Golden Key Honour SocietyAcademic honour
70+ small businessesNZ and global
Client results

It actually works.

$2k → $10k Months, in a short time frame — one client’s jump after we fixed the strategy underneath.

“One of the best investments I’ve made in my business. Tara helped me cut through the noise, simplify everything, and build a clear strategy. She genuinely cares — it’s about strong foundations, not quick fixes.”

Michelle · Service-based

“My ads manager was a mess — 7 hours and a lot of curse words, and it still wasn’t set up right. Tara is a wealth of knowledge and blows my mind every session.”

Kylie · E-commerce

“Tara has been guiding Josephine’s marketing over the past year, and it’s truly been a game changer.”

Lucy · Josephine The Label
Who this is for

If you’re ready to put real budget and real effort behind it — and you want someone who’ll tell you the truth about what’s working and what isn’t — that’s exactly who I built this for.

A note on fit: if the scope is fuzzy or the fee cannot hold the work, we start with a Clarity Session rather than an open retainer.

Start with clarity

You don’t need another opinion. You need the next move.

Ninety minutes, once, properly. We look at the whole thing and you leave knowing exactly what to do next.

Book a Clarity Session