About MarketHer

For the women who dare to create something of their own.

The dreamers, the doers, the thoughtful creators and the ambitious founders. The women building brands with intention, choosing growth with purpose and creating success on their own terms.

We’re here for all of it.

Purpose Vision Mission Meet Tara
01
Our purpose · why we exist

Empowering women in business through clarity, strategy and purposeful growth.

To champion ambitious women, and the brands they create.

MarketHer exists to help female-led businesses realise their potential through considered marketing, strategic direction and meaningful growth.

We believe in building businesses with intention — businesses that are profitable, purposeful and reflective of the people behind them. Because success isn’t just about what you build, but the freedom, opportunities and lifestyle it allows you to create.

02
Our vision · the future we’re working toward

A thriving community of empowered women, building successful businesses on their own terms.

Female-led brands that flourish. Ideas that become businesses. Women who feel able to create something extraordinary.

A community that celebrates collaboration over competition, champions intentional entrepreneurship, and inspires women to pursue success in a way that feels meaningful to them.

03
Our mission · how we make it happen

Turning ambition into action through thoughtful marketing, purposeful strategy and sustainable growth.

Strategic clarity. Marketing expertise. Practical guidance. So you can grow with confidence.

Through data-driven insight, considered strategy and genuine partnership, we help women make informed decisions, uncover opportunities and turn ambitious visions into achievable action.

We believe in doing business differently. Less noise, more intention. Less overwhelm, more clarity. And growth that doesn’t just look good on paper, but genuinely supports the business — and the woman behind it.

Tara Langman, founder of MarketHerTara Langman · Founder
Meet Tara

The person who’ll tell you the truth.

I’m Tara Langman. I founded MarketHer to work with women who are building something worth believing in — not as a traditional agency, and not as a coach. As the person who looks at the whole picture, tells you what’s actually happening, and helps you do something about it.

Because business isn’t just about making more money. It’s about creating something you believe in, spending with purpose, growing sustainably, and building a lifestyle you actually want to live.

Intentional doesn’t mean small. Purposeful doesn’t mean unprofitable. And aligned doesn’t mean avoiding ambition. You can want a beautiful brand, meaningful work, significant revenue and a genuinely good life. You don’t have to choose.

I live in Papamoa, Tauranga, with two kids and the mum-life juggle, and more than ten years of this work behind me.

Credentials & results →
In short

Less noise. More intention. Growth that supports the woman behind the work.

Start with clarity

If this is the way you want to build — let’s talk.

Ninety minutes, once, properly. We look at the whole thing and you leave knowing exactly what to do next.

Book a Clarity Session