“I was making $2–3k months… now I’m booked out 4+ weeks in advance and hit my first $9k month.”
Natasha Jennings
Sage Intuition
Quick diagnosis
This takes ~2 minutes and shows what’s actually slowing growth, what I’d fix first, and your next best move — no booking, no pressure.
Now accepting a limited number of new businesses → See if we’re a good fit
The numbers, the enquiries, the drop-offs, the “almost” clients, the busy-then-nothing weeks - it’s all there. I just translates what’s happening and turn it into clear next steps with you so your marketing makes sense.
Why people work with me
The shelves are full. Everything looks promising. So you start picking things up.
A bit of social media.
Some email marketing.
Maybe ads for a while.
A course someone recommended.
A different platform because everyone says you “should be on it”.
None of it is completely wrong. But none of it clearly clicks either.
You keep reading chapters, but you never quite reach the part where the story makes sense - so you assume you just need to try harder.
Most businesses don’t actually need more marketing. They need someone who can step back and see the whole book.
I’m not a DIY course, and I’m not an agency you hand everything to. I sit beside the business and read between the lines - what people respond to, what they hesitate on, what they almost buy, and what they ignore.
A Clarity Session is where we figure out what story your marketing is actually telling, and what the next chapter should be.
Here’s what MarketHer changes
MarketHer gives you ongoing strategy + decision support - so you’re not carrying the marketing plan in your head alone.
Each month, we:
This is where I come in
A strategist inside your business - not outside of it.
But none of those sit inside your business with you - reading between the lines of what your marketing is telling you, and turning it into clear next steps.
You don’t need someone to do your marketing.
You need someone to help you decide what matters.
I don’t replace you. I help you lead your business properly.
You’ll know what actually matters this month - and what can wait. We set priorities aligned to your capacity, goals and budget so you’re not chasing every idea or trend.
We review progress regularly so momentum doesn’t disappear between sessions. You leave with clear next steps and someone making sure the important work gets followed through.
Instead of constantly trying new tactics, we refine what works. Marketing becomes a system — decisions get easier, and enquiries, leads and sales become more consistent.
You have a strategist you can check decisions with before you go too far down the wrong path. Notes, recordings and action steps live in your MarketHer Portal.
Clear marketing direction
You finally know what to focus on each month — and what you can stop worrying about.
More consistent enquiries
No more random busy weeks and quiet weeks. Your marketing starts supporting steady leads.
Confident decision making
You stop second-guessing posts, ads and launches because you have a plan (and someone guiding it).
Scaling your marketing
We refine what’s working instead of constantly starting over.
Meet Tara
Most businesses don’t struggle with marketing because they aren’t trying.
They struggle because no one is overseeing it.
I work alongside business owners month-to-month as an ongoing marketing strategist - helping them prioritise correctly, interpret what’s actually working, and make confident decisions about where to spend their time and budget.
I'm not an agency and I'm not a course.
My role is to help you decide what actually matters inside your business - and prevent wasted effort before it happens.
Many businesses reach a stage where they’re too established to keep guessing, but not large enough to hire a marketing manager.
They don’t need a marketing department.
They need a trusted marketing brain beside them.
That’s what MarketHer provides.
Trusted by 70+ women in business in 2025
Clearer marketing, calmer decisions, and results that compound month to month.
“I was making $2–3k months… now I’m booked out 4+ weeks in advance and hit my first $9k month.”
Natasha Jennings
Sage Intuition
“June was my best month ever — constant orders and repeat customers. My business is flourishing.”
Brady Spooner
Tiare Collab
“A simple strategy Tara suggested helped almost double my average order value in one month.”
Sam Drayton
Millie Moo Candles
“For the first time, marketing feels clear instead of overwhelming.”
Lucy Maxwell
Josephine the Label
“My socials have grown so much since Tara’s input - and I’m so much more confident now.”
Teresa Karam
Embody Clinic
“Game changer - practical steps and real accountability every month. Someone walking alongside you is rare.”
Amy Adams
The Mobile Physio
“I learnt more than I would have paying an agency to do it all for me. I finally understand the why.”
Litia Segerstrom
Autumn Lifestyle Store
“It’s so great to have someone in my corner - to vent, throw ideas around, and calm my overactive mind.”
Brady Spooner
Tiare Collab
“MarketHer changed how I show up - I’m more confident, more organised, and finally have a strategy that works.”
MarketHer client
“I used to hate promoting myself… now I feel confident, clear, and even excited to show up online.”
MarketHer client
“The process has been so clear and empowering - heading into busy season I feel more confident than ever.”
Lucy Maxwell
Josephine the Label
“Tara genuinely cares - her honesty, emotion and realness are exactly what we needed to level up. She has been exactly who we have been looking for to take our sales and marketing to the next level”
MarketHer client
“So many cards went out afterwards… I used to hate public speaking but I did it. Thank you!”
Natasha Jennings
Sage Intuition
“Someone who gets it and filters through what you actually need to know. The content is so helpful and doable.”
Nicole Etter
Nosey Toesie
“I feel like I can do this business stuff. Confidence is contagious - and it’s rubbed off on me.”
Suzette Howe
MediaWorks & Haven Communications
“I’ve gained lifelong marketing knowledge and clarity - and it’s helped me take control of my marketing.”
MarketHer client
POSITIONING
MarketHer is for business owners who:
You don’t need a social media manager yet.
You need marketing leadership.
HOW IT WORKS
We meet regularly and look at your business properly.
Together we:
You leave each session knowing exactly what to focus on next.
No overwhelm.
No scattered tactics.
No trying everything at once.
Recognised by local business media + community
What we work through
Not generic advice. We work through what matters for your business model — so every month feels focused, measurable, and clear.
Content direction, campaigns, and how to show up consistently without reinventing the wheel.
Meta (and Google when relevant): budgets, targeting, creative direction, and what to test next.
Nurture sequences, launches, and campaigns that turn attention into sales (without discounting).
Where customers come from, what they need to see next, and how to guide them to purchase.
Conversion tweaks, landing pages, clarity, and simple improvements that lift sales and enquiries.
What’s working, what’s not, and exactly what we change next — without drowning in data.
Work With Me
Most businesses don’t need “more content.” They need clearer decisions. Choose the path that matches how hands-on you want me inside your business.
LEVEL 1
One-off sessions & packages to fix a specific marketing problem and leave with a plan.
QUICK FIX
Fast, focused support to fix one thing that’s holding results back — ads, emails, messaging, or your funnel.
LEVEL 2
Ongoing direction, priorities and accountability — so you stop guessing and start converting.
LEVEL 3
Fractional marketing leadership. You get a marketing brain in your business — without hiring.
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MarketHer is a New Zealand-based marketing strategy consultancy helping founder-led businesses create clear priorities, stronger messaging, and predictable growth - working primarily with female founders across New Zealand and internationally.