New Zealand + Global

Marketing, but make it make sense.

and make more money.

I help women-led businesses simplify their marketing, understand what's working, and build a clear plan that actually fits their business — no panic posting, no random boosting, no "just show up more" nonsense.

Work with me Browse the shop Free vault access

Calm strategy. Sharp direction. Plus a free resource vault packed with marketing tools.

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clarity over chaosstrategy that actually fitsresults without the overwhelmmarketing, made simple clarity over chaosstrategy that actually fitsresults without the overwhelmmarketing, made simple

Where to start

Three ways to make it make sense.

However hands-on you want to be — done with you, done yourself, or somewhere in between. Pick the path that fits where you're at.

Work with me

Strategy support

Ongoing or one-off marketing strategy with a real brain in your business — clarity, direction, and a plan that actually fits.

Explore working together →

The shop

Self-led guides

Interactive, do-it-yourself guides and tools — built like premium products, priced so you can start today.

Browse the shop →

Free vault

Free resources

Templates, audits, checklists and clarity tools to figure out what's working — before you spend a cent on support.

Get free access →

The problem

Your marketing doesn't need more noise.

Most business owners don't need a bigger plan, another content calendar, or a shiny new tactic. They need clarity on what matters, what's working, and what to do next.

01Posting when you remember

02Trying a bit of everything

03Not knowing what's actually working

04Feeling busy but not strategic

You don't need more marketing advice. You need someone to make the mess make sense.

the whole point, honestly

Founder brainstrategy, but less stiff

Hey, I'm Tara

I make marketing feel less like a panic spiral.

I'm the marketing brain behind MarketHer — part strategist, part systems person, part "okay let's stop making this harder than it needs to be."

I work with women-led and small businesses who are good at what they do, but feel like their marketing has become a pile of half-started ideas, random posts, ads they're not sure are working, and numbers they don't really know what to do with.

My job is to cut through the noise, find the gap, and turn it into a clear plan you can actually follow.

Marketing + Digital Business Google + Meta 70+ businesses NZ + Global

Marketing, but make it make sense.

Simple by design

Built for brains that have enough tabs open.

My approach is calm, practical, and focused on what will actually move the business forward — not what looks impressive in a 48-page strategy deck.

Step oneFind the actual problem

Step twoTurn it into a simple plan

Step threeMake the next move obvious

tiny reminder simple can still be powerful

The system

What actually happens.

We strip things back, find the gaps, and build a clear direction you can actually use.

We simplify

We cut through the noise and work out what matters most right now.

We map it

We turn the chaos into a clear plan, system, or decision pathway.

We move

You leave knowing what to focus on, what to stop doing, and what comes next.

Work together

Pick your level of support.

Whether you need low-key monthly support or a more in-depth marketing brain in your business, this is where we make your marketing feel clearer.

Sold Out

Strategy Check-In

Light monthly support, strategy guidance, accountability and direction. Best for simple tweaks and a second brain.

$62.50inc GST / week

Sold Out

Ongoing Strategy + Analysis

More in-depth monthly strategy support, analytics review, campaign planning and guidance across socials, website, ads and email. Join the waitlist to be first in line when a spot opens.

$159inc GST / weekJoin the waitlist

Deeper support

Growth Partner

Closer strategic support for businesses wanting stronger momentum, campaign direction, messaging, ads, content and monthly reporting.

From $300inc GST / week

Implementation

Done-With / Done-For-You

For businesses that need strategy plus hands-on implementation across campaigns, website, email, ads and content.

From $625inc GST / week

One-off intensives

Need a smaller starting point first?

Not ready for monthly support yet? Start with a focused one-off session to get clarity, direction, and your next best move.

One-off

Deep Dive

A focused strategy session when you need clarity fast — perfect for unpacking your marketing, offers, audience, content, website or next move.

$597+ GST

One-off

Data Analysis

A proper look at your numbers so you can understand what's working, what's leaking money, and what needs to shift before you spend more.

$597+ GST

The shop

Prefer to do it yourself?

Interactive guides built from the same strategy I use with clients — instant access, yours to keep, no subscription.

Available now

Social & content

Social Media Mastery

17 chapters, a 60+ hook swipe file, AI tools and a personalised strategy builder — the complete 2026 playbook.

$24.95NZD

View guide →

Available now

Paid ads

Paid Ads Mastery

Meta, Google and TikTok ads for owners done wasting budget — 50+ ad copy templates and 3 AI tools built right in.

$24.95NZD

View guide →

Browse the full shop →

Proof, but make it human

What clients say.

Real businesses, real clarity, real "oh thank god this finally makes sense" energy.

Share your experience →

Worked with MarketHer? I'd love to hear how it went.

★★★★★

$2k → $10k

Results like going from $2k months to $10k months in a short time frame.

★★★★★

"I learnt more in one session with MarketHer than I would have hiring an agency. Best investment I've made."

Client result

★★★★★

"Tara has been guiding Josephine's marketing over the past year, and it's truly been a game changer."

Lucy, Josephine The Label

★★★★★

"Since December, our orders have almost doubled in five months!"

Product business

★★★★★

"Gosh Tara, you have been fantastic! This has been just what I needed for my business!"

Client feedback

★★★★★

"We are VERY impressed. We would like to implement it working in with you."

Julie, $50k+ Product Business

★★★★★

"The work you're doing is so meaningful for women in business — and it actually works."

Natasha

★★★★★

"My ads manager was a mess — 7 hours and a lot of curse words, and it still wasn't set up right. I had no idea how to do retargeting or warm and hot audiences. Tara is a wealth of knowledge and blows my mind every session — already seeing the progress."

Kylie, E-commerce

★★★★★

"One of the best investments I've made in my business. Tara helped me cut through the noise, simplify everything, and build a clear strategy. She genuinely cares — it's about strong foundations, not quick fixes."

Michelle, Service-based

★★★★★

$2k → $10k

Results like going from $2k months to $10k months in a short time frame.

★★★★★

"I learnt more in one session with MarketHer than I would have hiring an agency. Best investment I've made."

Client result

★★★★★

"Tara has been guiding Josephine's marketing over the past year, and it's truly been a game changer."

Lucy, Josephine The Label

★★★★★

"My ads manager was a mess — 7 hours and a lot of curse words, and it still wasn't set up right. Tara is a wealth of knowledge and blows my mind every session."

Kylie, E-commerce

Trusted & Certified

A little proof in the background.

Backed by recognised platforms, qualifications, and real-world experience.

Google Ads Certified

Google Analytics Certified

Meta Ads Strategy

Rocketspark Partner

University of Waikato

Bachelor of Digital Business, Marketing & Communication + Dip Broadcast Journalism

Golden Key Honour Society

70+ Small Businesses

Enquire

Tell me what feels messy.

Whether you need a one-off strategy deep dive, a data review, or ongoing support, send through where you're at and I'll come back to you with the best next step.