Skip to main content

Now accepting a limited number of new businesses → See if we’re a good fit

MARKETING STRATEGY + SUPPORT

Clarity changes everything.

Strategic direction for women in business who want simpler priorities, better decisions, and marketing that actually converts - without living in Canva and chaos.

The MarketHer Difference

Why marketing feels hard (even when you’re trying)



Most women in business aren’t ignoring marketing.

They’re doing too much of it.

Posting when they can. Trying different platforms. Starting ads, stopping ads. Launching ideas that don’t quite land.

The real problem isn’t effort.

It’s decision overload.

No one is helping you decide what matters right now, what can wait, and what actually drives enquiries or sales - so marketing becomes something you restart every few weeks instead of something that steadily improves.

You’re not failing at marketing. You’re operating without oversight.

How We Can Work Together →

Here’s what MarketHer changes

MarketHer gives you ongoing strategy and decision support - so you’re not carrying the marketing plan in your head alone.

Each month, we:

  • choose clear priorities (based on your goals + capacity)
  • review what’s working (so you stop guessing)
  • refine what matters (so results compound over time)

You still run your business.
You just have a strategist beside you - keeping marketing clear, structured, and moving forward.

Let’s chat about your business →

Clear marketing direction

You finally know what to focus on each month — and what you can stop worrying about.

More consistent enquiries

No more random busy weeks and quiet weeks. Your marketing starts supporting steady leads.

Confident decision making

You stop second-guessing posts, ads and launches because you have a plan (and someone guiding it).

Scaling your marketing

We refine what’s working instead of constantly starting over.

Meet Tara

Most businesses don’t struggle with marketing because they aren’t trying.

They struggle because no one is overseeing it.

I work alongside business owners month-to-month as an ongoing marketing strategist - helping them prioritise correctly, interpret what’s actually working, and make confident decisions about where to spend their time and budget.

I'm not an agency and I'm not a course.

Agencies execute tasks. Courses teach theory.

My role is to help you decide what actually matters inside your business - and prevent wasted effort before it happens.

Many businesses reach a stage where they’re too established to keep guessing, but not large enough to hire a marketing manager.

They don’t need a marketing department.
They need a trusted marketing brain beside them.
That’s what MarketHer provides.

5.0

Trusted by 70+ women in business in 2025

Clearer marketing, calmer decisions, and results that compound month to month.

What changes when you have ongoing strategy support

Marketing stops feeling chaotic.

Instead of restarting every month, we review your marketing performance, set priorities, and adjust direction so your next step is always clear.

Clear Direction

You know what to focus on this month - and what can wait - so you stop chasing every idea or trend.

Consistent Enquiries

Your marketing starts supporting steady leads instead of random busy weeks followed by silence.

Confident Decisions

You stop second-guessing posts, ads and launches because you have a plan - and someone guiding it.

Momentum

We refine what works instead of constantly starting over - so results compound over time.

Your marketing becomes part of how your business operates.

Session notes, recordings and next steps live inside your custom MarketHer Portal so you always know what was decided and what comes next. You’re supported - but never dependent.

Recognised by local business media + community

What we work through

The parts of marketing that actually move the needle.

Not generic advice. We work through what matters for your business model — so every month feels focused, measurable, and clear.

Socials

Content direction, campaigns, and how to show up consistently without reinventing the wheel.

Paid Ads

Meta (and Google when relevant): budgets, targeting, creative direction, and what to test next.

Email Marketing

Nurture sequences, launches, and campaigns that turn attention into sales (without discounting).

Funnels + Customer Journey

Where customers come from, what they need to see next, and how to guide them to purchase.

Website Effectiveness

Conversion tweaks, landing pages, clarity, and simple improvements that lift sales and enquiries.

Analytics + Decisions

What’s working, what’s not, and exactly what we change next — without drowning in data.

How it works

Simple, clear, and built for busy business owners.

No long application forms. Just a quick conversation to see if we’re a good fit - because I take a limited number of strategy clients each month and spots can fill quickly.

01

Reach out

Send an enquiry and tell me what you sell, where you’re stuck, and what you’d love marketing to feel like. If you’re unsure, that’s fine — we’ll figure it out together.

If spots are full, you’ll be offered a place on the waitlist.

02

See if we’re a good fit

I take a limited number of strategy clients each month, and spots can fill quickly. We’ll confirm your goals, your stage, and whether MarketHer is the best next move.

Good fit = you’re already operating, generating revenue, and want ongoing decision support (not just more content ideas).

03

Receive pricing + initial ideas

If it’s a fit, I’ll send you the best option for your business (Premium, Elite or Executive), pricing, and a few immediate ideas so you can see how I think.

04

Initial planning session

We map your priorities, offers, messaging and next steps — then build a focused plan for the month ahead. You leave knowing exactly what to do (and what to ignore).

05

Get started (and stay supported)

You’ll get access to your MarketHer Portal, clear session notes and next steps, and ongoing decision support. Each month we review, refine, and keep momentum moving forward.

Work With Me

Start small. Build momentum. Then hand it over.

Most businesses don’t need “more content.” They need clearer decisions. Choose the path that matches how hands-on you want me inside your business.

LEVEL 1

Direction & Strategy

One-off sessions & packages to fix a specific marketing problem and leave with a plan.

  • Strategy Intensive
  • Meta Ads Training
  • Audit + Action Plan
See How We Can Work Together →

LEVEL 3

Done For Me

Fractional marketing leadership. You get a marketing brain in your business—without hiring.

  • Decision-making & oversight
  • Weekly priorities
  • Campaign direction
Check Out Executive →

Want low-key support + resources instead? Join Community →

How to Use AI for Marketing (Without Sounding Like a Robot)

For a long time, marketing had a hidden cost nobody talked about: mental load. Not ad spend. Not software. Not strategy sessions. The exhausting part of marketing was sitting down and thinking: “Read more

The Under-16 Social Media Ban Is Coming to NZ - Here’s What It Means for Your Business

Australia has already dropped the bomb: from December 2025, kids under 16 won’t be allowed to hold social media accounts. Now, New Zealand is set to follow suit with similar legislation. And whileRead more

A Few Extra Tips on Influencer Marketing

🥂 Understanding Influencer Marketing Costs • Pricing varies based on follower count, engagement, industry, and platform. • Many influencers charge per post, story, or video, while some work Read more

How to Work with Influencers to Market Your Business!

Influencer marketing can be an incredible way to grow your brand, build trust, and drive sales—but only if you do it the right way. The biggest mistake businesses make? Throwing money atRead more

Can I Email People About My Product or Service?

This may seem like a random post when there are SO many other things we could be talking about, but it's a question I get a lot and something you should know to safe-guard yourself! The answer isRead more

How to Kickstart Your Marketing with Zero Budget and Zero Followers

Starting a marketing strategy from scratch as a small business owner can be challenging, especially when you're working with limited resources and don't yet have a website or a robust onlineRead more

Meta Ads Are Changing HUGELY - Here’s What You Need to Know

For years, we’ve been taught that the key to running successful Meta ads was all about targeting - setting the perfect mix of demographics, behaviours, and interests to reach your ideal customer. BRead more

The 5 Step Customer Buyer Journey!

Step 1: Awareness - Hook them in. This is where potential customers first discover your brand, either through social media, ads, or word of mouth. Your marketing strategy should focus on grabbing theRead more

Why Your Reels Hit 300–400 Views Then Drop Off

1. The “Initial Test Pool” Instagram shows your reel to a small test group first (usually people who follow you or are in your recent engagers). If engagement (likes, saves, replays, comments) isRead more

Why DONE Is Better Than PERFECT With Your Socials

When it comes to posting on social media, many of us fall into the trap of striving for perfection. We agonise over every post, tweak every caption, and spend hours ensuring every image or reel isRead more

What Makes a Great Short Instagram Video / Reel?

Short Instagram videos, such as Reels and Stories, have taken centre stage as a powerful way to engage your audience. Here’s what makes them effective: 𝟭. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗛𝗼�Read more

Meta Ads Are Changing HUGELY - Here’s What You Need to Know

For years, we’ve been taught that the key to running successful Meta ads was all about targeting - setting the perfect mix of demographics, behaviours, and interests to reach your ideal customer. BRead more
 

This product has been added to your cart

CHECKOUT