Social media is shifting fast, and two major updates are causing a stir: Instagram’s move to a vertical grid and the looming threat of a TikTok ban in the US. Here’s what these changes mean, why you shouldn’t stress, and how to future-proof your marketing strategy.
Instagram’s Vertical Grid Update
If your Instagram grid feels “off,” you’re not imagining it. The platform is rolling out a vertical profile layout, officially replacing the classic square grid. While this might disrupt your carefully curated aesthetic, here’s why you shouldn’t stress:
Automatic Adjustments: Ratios and reel covers will automatically adapt. There’s no need to redesign everything.
Tools to Help: Canva is perfect for any tweaks, but avoid overhauling your posts—no one has time for that.
Why It’s Happening: Instagram is embracing immersive content formats, signalling its evolution to keep users engaged (focusing more than ever on reels - could this be foreshadowing of the TikTok ban perhaps? Trying to steal their audience?)
The key takeaway? Roll with the changes. They’re out of your control, but that doesn’t mean they have to derail your strategy.
TikTok’s US Ban: Global Ripples
The US government is considering (and imposing) a ban on TikTok, which could have far-reaching impacts for creators and businesses. If the ban goes through:
No More New Content: American creators would lose the ability to upload content, limiting the app’s vibrancy.
Global Reach Impacts: NZ influencers and small businesses that rely on TikTok’s international audience could lose visibility, sponsorships, and sales opportunities.
Monetisation Woes: While NZ users don’t access TikTok’s Creativity Program, the ban underscores the risks of relying on any one platform.
What This Means for You
These updates are a powerful reminder that social platforms are constantly evolving—and not always in your favor. Here’s how to adapt:
Own Your Audience: I’ve been saying it for ages: your email list is your safety net. Social platforms can change or vanish overnight, but your email subscribers are yours to keep.
Don’t Panic, Just Pivot: Whether it’s Instagram’s grid or TikTok’s uncertain future, focus on staying flexible. Change is inevitable, but your ability to adapt is what keeps you ahead.
Work Smarter, Not Harder: There’s no need to overhaul your content or stress over details like ratios. Tools like Canva can simplify adjustments, and most changes will happen automatically.
Leverage Expert Guidance: At MarketHer, I help women in business navigate these challenges with confidence. From crafting resilient strategies to owning your audience, I’ll make sure you’re prepared for whatever comes next.
Why This Matters
Social media is a powerful tool, but it’s not foolproof. These changes highlight the importance of a multi-channel strategy that prioritises authentic connections and long-term growth.
Remember: embrace the change, own your audience, and stay focused on what truly matters.
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