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Content Pillar Guide

Guide

Build content pillars that connect back to your offers, audience and goals.

Content pillars are not random categories. They should help people understand, trust and buy from you.

1. Your offer

What are you currently selling/promoting? What does your audience need to believe before they buy?

Pillar	Purpose	Your version
Education	Help them understand the problem/solution
Proof	Show results, trust, examples
Connection	Build human trust and brand feel
Offer	Explain what you sell and why

How many posts/emails/reels can you realistically create? Simple weekly mix

Education ideas Proof ideas Offer ideas Connection ideas

Need help? If this helped you see the gap but you want help turning it into a proper plan, reach out: hello@markether.co.nz