Chaotic Growth
You have traction… but you can’t repeat wins on purpose.
Feels like: spikes and dips, random results, “what even worked last month?”
- Revenue isn’t predictable
- Marketing feels reactive
- You’re carrying the decisions
Start Here
If your business feels “successful… but unstable”, you’re in the right place.
Most growing founders don’t need more marketing ideas — they need clarity on what’s actually driving sales, what’s causing the dips, and what to focus on next. Pick the situation that sounds most like you.
DIAGNOSIS
Pick the one that feels like your business
These aren’t “tips” pages — they’re here to help you recognise what’s actually going on so you can make the next decision with confidence.
Marketing feels like guessing
You’re doing a lot… but you’re unsure what actually matters.
Feels like: too many options, constant pivots, no clear sequence.
- Advice overload
- Everything feels urgent
- No clear priorities
Enquiries that don’t convert
People enquire… then hesitate, ghost, or “think about it”.
Feels like: interest is there, but the decision doesn’t land.
- Low booking rate
- Lots of questions, no action
- Your site doesn’t “close”
Busy but not growing
You’re flat out… but growth has slowed or stalled.
Feels like: full calendar, max capacity, still not “bigger”.
- You’re the bottleneck
- More leads = more pressure
- No space to improve systems
What strategy actually is
You don’t need more tactics — you need a decision framework.
Feels like: “tell me what to do first, second, and what to ignore.”
- Priorities + sequencing
- What to stop doing
- Where effort converts
Not sure
what’s going on?
If your business is working but feels fragile, start with Chaotic Growth — it’s the most common stage I see with founders at $8k–$40k months.
- We’ll stop the guessing
- Find the real bottleneck
- Decide what matters next
*If you want a second brain to interpret your business and turn it into clear decisions, the Clarity Session is the fastest path.
COMMON PROBLEMS
Reasons founders come to MarketHer
Most people don’t come to me saying “I need marketing.” They come because something isn’t making sense anymore — and they want a clear plan.
Business signals
- Revenue spikes and dips (can’t explain why)
- Traffic exists but sales feel random
- Enquiries don’t convert into bookings
- Marketing feels inconsistent or reactive
- Growth has stalled despite being “busy”
Decision problems
- You don’t know what to prioritise next
- You’re attracting the wrong type of client
- Offers feel messy or hard to choose
- Messaging doesn’t match your real value
- You suspect a bottleneck but can’t see it
If you want direction (not more noise), start with a Clarity Session.
We’ll diagnose what’s actually holding growth back, decide what matters, and map a plan you can follow — without chaos.
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MarketHer is a New Zealand-based marketing strategy consultancy helping founder-led businesses create clear priorities, stronger messaging, and predictable growth - working primarily with female founders across New Zealand and internationally.
