Marketing that finally reads like a page-turner— not a confusing draft.
I’m Tara — bookworm, mum of two, and a marketing person who’s spent the last decade inside real businesses.Most of my work happens somewhere between school drop-offs, half-finished coffees, and reading websites the way other people read novels.
And honestly? Most marketing isn’t “bad”. It’s just out of order.Founders are out here publishing Chapter 9 on Instagram… while their website still hasn’t explained Chapter 1.So customers get interested… then get lost… then quietly close the tab like “I’ll come back later.” (They don’t.)
The quiet weeks.
The almost-clients.
The post that worked once and never again.
The “we’re getting traffic but no one’s buying” era.
None of it is random. It’s the story telling you where the page order breaks.
MarketHer is how we fix that.We tighten the blurb (messaging), sort the chapters (customer pathway), and make the decision feel easy —so your marketing stops relying on panic-posting and starts behaving like a system.
Proof I didn’t just read a marketing blog once
You’re not getting generic advice written for someone else’s business.You’re getting a calm read-through of your story — what people need to hear,what they need to see next, and what’s currently making them hesitate.
- Bachelor of Communications (Marketing & Digital Business)
- Diploma of Broadcast Journalism
- 10+ years marketing experience
- Former Head of Marketing
This work has been noticed outside my client circle too:
- Featured business profile — Papamoa Post
- Business feature — UNO Magazine
- Women in Leadership nominee — Tauranga Chamber of Commerce
The recognition is great — but the part I care about most is what happens after:the marketing finally makes sense, and momentum stops relying on panic.
About MarketHer
MarketHer, founded by Tara Langman) is a New Zealand-based marketing strategy consultancy helping founder-led businesses create clear priorities, stronger messaging, and predictable growth - working primarily with female founders across New Zealand and internationally.
Contact us
hello@markether.co.nz
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