8 Digital Marketing Shifts Shaping Visibility in 2026 (and why many good businesses suddenly feel invisible online)
February 21, 2026
Over the past 18–24 months, many businesses have experienced the same pattern:engagement became inconsistentwebsite traffic droppedads got more expensiveyet enquiries didn’t disappear - they just behaved differentlyThis isn’t a content problem.It’s a discovery behavi...
A business owner once said to me:“I think Instagram just hates us. Nothing is working anymore.”They weren’t lazy.They weren’t inconsistent.They were actually doing what most people online tell businesses to do.They were posting.They were trying reels.They were showin...
How to Use AI for Marketing (Without Sounding Like a Robot)
February 14, 2026
For a long time, marketing had a hidden cost nobody talked about: mental load.Not ad spend.Not software.Not strategy sessions.The exhausting part of marketing was sitting down and thinking: “What do I even post today?”Or worse:“I know I should email my list but I ...
The Under-16 Social Media Ban Is Coming to NZ - Here’s What It Means for Your Business
September 24, 2025
Australia has already dropped the bomb: from December 2025, kids under 16 won’t be allowed to hold social media accounts. Now, New Zealand is set to follow suit with similar legislation.And while this might sound like a “parent vs teenager” conversation, the reality is...
A Few Extra Tips on Influencer Marketing
August 20, 2025
🥂 Understanding Influencer Marketing Costs • Pricing varies based on follower count, engagement, industry, and platform. • Many influencers charge per post, story, or video, while some work on a commission or affiliate model where they earn a percentage of sales. • ...
How to Work with Influencers to Market Your Business!
August 20, 2025
Can I Email People About My Product or Service?
August 14, 2025
This may seem like a random post when there are SO many other things we could be talking about, but it's a question I get a lot and something you should know to safe-guard yourself! The answer is yes, you can email people about your product or service, but there are some imp...
Starting a marketing strategy from scratch as a small business owner can be challenging, especially when you're working with limited resources and don't yet have a website or a robust online presence. Here's a streamlined approach to help you effectively market your business...
Meta Ads Are Changing HUGELY - Here’s What You Need to Know
August 7, 2025
For years, we’ve been taught that the key to running successful Meta ads was all about targeting - setting the perfect mix of demographics, behaviours, and interests to reach your ideal customer. But that’s no longer the game we’re playing. Meta Just Confirmed It: Targ...
The 5 Step Customer Buyer Journey!
August 6, 2025
Step 1: Awareness - Hook them in. This is where potential customers first discover your brand, either through social media, ads, or word of mouth. Your marketing strategy should focus on grabbing their attention. Step 2: Interest - Keep them curious. Once they know you, they...
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