Proof in real businesses. What happens when your marketing finally connects.
These are real stories from business owners I’ve worked with who stopped guessing. They didn’t need more content. They needed clarity, structure, and a customer pathway that makes sense.
ECOMMERCE + META ADS
8.5x ROAS — then we optimised the next stage of growth
Which is basically saying $850 in revenue from $100 in ad spend.
The situation
We saw 8.5x ROAS — a really strong result and a clear sign the marketing was reaching the right people.
Traffic quality was high. Click-through rates were healthy. The audience was dialled in.
This wasn’t a visibility problem.
The shift
Kept the winning creative that was driving results.
Consolidated campaigns to strengthen Meta’s learning and efficiency.
Used pixel + website visitor data with Suggested Audience expansion to scale intelligently.
Shifted focus to the website decision moment — not “more ads”.
The next stage
Once ads are performing like this, the next win isn’t increasing budget.
It’s making the purchase decision feel easier, clearer and more confident.
Even a 0.5% lift in Add-to-Cart → Purchase conversion can add thousands in revenue using the exact same traffic.
SERVICE + PRODUCTS
From quiet months to consistent growth
Started around $2k months. Built structure. Grew confidence. Reached $9k months.
The situation
This past year had been quiet.
They were riding it out like many other businesses.
They were working hard, but nothing felt predictable.
What we changed
Clarified the offers and who they were for.
Built landing pages (not just a homepage).
Set up automations so enquiries didn’t disappear.
Honed services + products so paid ads could convert.
The result
Confidence changed first.
They started showing up on Instagram the right way.
They even spoke in front of 130+ people.
Now they’re seeing $9k months and stronger demand.
ECOMMERCE
Confidence, pricing, and momentum
A quiet year → clearer marketing → results that followed through to the website.
The situation
The past year had been very quiet.
Their website had been slow for months.
They wanted to stop guessing and learn what actually drives sales.
What we focused on
Simple visibility that reaches the right people.
Messaging that makes value obvious (not vague).
A clearer pathway from Instagram → website → purchase.
Small, consistent actions that build momentum fast.
MarketHer, founded by Tara Langman) is a New Zealand-based marketing strategy consultancy helping founder-led businesses create clear priorities, stronger messaging, and predictable growth - working primarily with female founders across New Zealand and internationally.
Contact us
hello@markether.co.nz
Follow us on Instagram for marketing tips and information!
