Common signs
- Revenue spikes and dips you can’t explain
- Marketing feels reactive, not planned
- Enquiries come in waves
- A promotion works once, then “dies”
- You feel like you’re carrying everything
Diagnosis
The Chaotic Growth Stage: when your business works… but feels unstable.
You have customers. You’ve had strong months. But you can’t repeat wins on purpose — and revenue feels like it’s driven by “events” instead of a system.
THE STORY
What it feels like
This is the stage where things look “successful” from the outside — but inside it feels fragile. One month is great. The next month drops. You’re doing a lot, but you can’t confidently say what actually caused sales.
What’s usually true
You haven’t “failed at marketing”. You’ve outgrown instinct. Early growth is often powered by effort + referrals + momentum. But once you hit this stage, the business needs a system.
Most founder-led businesses hit this between roughly $8k–$40k months.
WHAT’S HAPPENING
Revenue becomes event-driven
Your business is getting sales, but the pattern is invisible — so results feel random. A busy week = sales. A quiet week = no sales. That’s not because you’re inconsistent. It’s because growth is being triggered by events (promos, referrals, bursts of content) instead of a repeatable path.
Signal problem
You can’t clearly see what’s driving the sales you’re getting.
Decision overload
Without a clear sequence, everything feels urgent and you keep pivoting.
Missing pathway
Your best customers don’t have a consistent journey from “interest” to “buy”.
THE FIX
Move from chaos to predictable growth
The goal is not “more marketing”. It’s clarity on the levers that actually create sales — then building a repeatable rhythm around them.
What we map in a Clarity Session
- Your real customer journey (how people actually decide)
- The bottleneck blocking predictable revenue
- What to focus on next (and what to stop doing)
- A simple sequence you can run consistently
SELF-CHECK
If you answer yes to 3+, start here
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MarketHer is a New Zealand-based marketing strategy consultancy helping founder-led businesses create clear priorities, stronger messaging, and predictable growth - working primarily with female founders across New Zealand and internationally.
