MarketHer Business Signal Map
Every business is sending signals. Marketing works when each signal leads naturally to the next.
1. Visibility
People discover your business.
Social media • Ads • Google • Word of mouth
2. Interest
They stop and pay attention.
Helpful content • Videos • Advice • Education
3. Conversation
The moment they reach out.
Message • Enquiry • Booking • Visit
4. Confidence
Trust builds before the purchase.
Reviews • Walkthroughs • Demonstrations • Advice
5. Conversion
The customer commits.
Purchase • Booking • Contract
Marketing problems usually aren't advertising problems. They're a broken signal somewhere in this path.
Where Your Marketing Signal Is Breaking
Marketing works like a signal path. When one step breaks, the customer journey stops.
People who don't know your business yet
People see your business
They browse, watch, and learn
No clear step to message or enquire
Trust never builds
The sale never happens
About The Author
MarketHer, founded by Tara Langman) is a New Zealand-based marketing strategy consultancy helping founder-led businesses create clear priorities, stronger messaging, and predictable growth - working primarily with female founders across New Zealand and internationally.
Contact us
hello@markether.co.nz
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