🥂 Understanding Influencer Marketing Costs
• Pricing varies based on follower count, engagement, industry, and platform.
• Many influencers charge per post, story, or video, while some work on a commission or affiliate model where they earn a percentage of sales.
• Brands should negotiate clear deliverables to ensure they get the most value for their investment.
🥂 Influencer Marketing Isn’t Just About Sales - It’s About Brand Trust
• Consumers trust peer recommendations more than traditional ads.
• Influencers help create social proof - if people see a product being used by someone they admire, they are more likely to buy it.
🥂 How to Spot Fake Influencers & Avoid Wasting Money
• Check engagement rates - if an influencer has thousands of followers but few comments or interactions, they may have bought fake followers.
• Use tools like HypeAuditor, Social Blade, or Upfluence to analyse authenticity.
• Look at their comment section - genuine conversations vs. generic “great post!” comments signal a real audience.
🥂 The Power of User-Generated Content (UGC) from Influencers
• Encouraging influencers to create UGC-style content makes marketing more organic and authentic.
• Reposting influencer content on your brand’s social channels extends the life of your campaign and gives you fresh content.
• Brands can repurpose influencer content for ads (with permission), which often performs better than traditional branded ads.
🥂 How to Approach Influencers for Collaboration
• Be personal, not transactional - DM or email them explaining why you love their content and how your brand aligns with them.
• Offer a clear value proposition - whether it’s a paid collaboration, gifting, or an affiliate partnership, make the benefits clear.
• Provide creative freedom - brands that allow influencers to be authentic see better results.
🥂 Influencer Marketing is a Long-Term Strategy
• One post won’t change everything - consistency is key.
• Brands that build ongoing relationships with influencers see higher trust and stronger audience connections over time.
• A good mix of influencer marketing, organic content, and paid ads creates a well-rounded marketing strategy.
