Step 1: Awareness - Hook them in. This is where potential customers first discover your brand, either through social media, ads, or word of mouth. Your marketing strategy should focus on grabbing their attention.
Step 2: Interest - Keep them curious. Once they know you, they start exploring what you offer. Provide valuable content, insights, or resources to spark their interest and showcase the benefits of your product/service.
Step 3: Consideration - Show your value. At this stage, they’re comparing options. Highlight your unique selling points and customer success stories to help them see why you’re the best choice.
Step 4: Purchase - Seal the deal. This is the moment they decide to buy. Make the buying process smooth and easy. Offer clear CTAs, incentives, or limited-time offers to encourage action.
Step 5: Loyalty - Turn them into raving fans. After the purchase, nurture your relationship. Provide ongoing value, stellar customer service, and follow-ups to turn one-time buyers into loyal customers and advocates for your brand.
