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ChapterThe auction got more crowded
When the same result costs more because more advertisers are bidding, and how to tell that is the market.
For a New Zealand ecommerce brand whose costs are up, whose reported return does not match the bank, and whose ads die after a few days. Four causes, how to tell them apart, and a check you can run on your own account.
A guide you use yourself. Not someone else running the account.
When the same result costs more because more advertisers are bidding, and how to tell that is the market.
When the reported return does not match the bank, and the three fixes, in order.
New Zealand is not a big audience. The one metric that shows you have hit the limit.
Why ads wear out, the signals, a rotation that works on a small budget, and what to do when a winner suddenly stops.
Daily, weekly, and monthly. The few numbers that tell you which problem you have.
Put in your own figures. The tool names what is going on, and keeps a log in the browser.
What to check before you change the account.
Most accounts have more than one of these at once. This is how you sort them.
One payment. Open it in the browser. It is a diagnosis, not someone managing the ads.
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