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ChapterThe 2026 calendar
Black Friday, Cyber Monday, and the last safe date to reach a New Zealand home before Christmas.
For NZ and Australian ecommerce. The dates, what ads actually cost from October to January, which campaigns are worth running, and a checklist you can tick off. One issue, this season.
A plan for the season. Not someone else running it.
Black Friday, Cyber Monday, and the last safe date to reach a New Zealand home before Christmas.
Discount, give, or stay full price. The vague middle is what gets lost.
Why the same person costs more every week from October, and why January is cheap again.
Warm the audience now. Push hard from 20 November. Then switch from deal to gift.
Where the money goes, including the share that belongs in Black Friday week.
Four campaigns most brands actually need. The rest of the calendar can wait.
A simple account, finished before mid November. Peak week is for scaling, not building.
The sends to schedule before November, when ads are the expensive channel.
The offer readable in the first second, on a phone, with the sound off.
Simple enough to understand in two seconds, and still worth selling. Prices in NZD.
Speed, the offer, and delivery. Sorted before the traffic you pay for arrives.
January is when a one-off buyer becomes a repeat customer.
Week by week. The first four weeks matter most if time is short.
One payment. Open it in the browser. It covers this season, and it is not a retainer.
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