Landed cost is not the margin. GST, courier, card fees, returns and the ad that won the customer all come out first. This shows the number you can spend — and the price you actually need.
A calculator you keep. Not a template you fill in once and lose.
What the customer pays, what GST you set aside, what landed cost and fulfillment really leave.
Organic margin vs paid. The ROAS that breaks even. Profit at half, full and 1.5× your CAC.
Reverse-calculate the RRP for a target margin — instead of hoping 2× cost is enough.
What a 2× retailer markup does to your number, and the wholesale price that still works.
Skincare, apparel, homeware, food, jewellery. NZ GST is on by default. Change the rate if you sell elsewhere. Numbers stay in your browser. Print or copy a summary when you need it in a meeting.
There is a sister tool for service businesses — hourly, sessions and retainers.
Service Pricing Calculator →One payment. Password on the next screen. Yours to reopen whenever the costs change.
Buy now — $8.95