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What Makes a Great Short Instagram Video / Reel?

Short Instagram videos, such as Reels and Stories, have taken centre stage as a powerful way to engage your audience. Here’s what makes them effective: 𝟭. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗛𝗼𝗼𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝟯 𝗦𝗲𝗰𝗼𝗻𝗱𝘀 The attention span of users is fleeting, so your opening needs to grab them immediately. Examples: Start with a question: "Struggling with content ideas?" Show a visually striking moment: A bold transformation or eye-catc...

Meta Ads Are Changing HUGELY - Here’s What You Need to Know

For years, we’ve been taught that the key to running successful Meta ads was all about targeting - setting the perfect mix of demographics, behaviours, and interests to reach your ideal customer. But that’s no longer the game we’re playing.Meta Just Confirmed It: Targeting As We Knew It Is OverIn 2025, Meta has officially phased out detailed targeting exclusions. That means you can no longer exclude interests or tightly define behaviours to the same degree - and Meta’s algorithm is now t...

How to Get Consistent Online and Grow Your Brand

In today’s fast-moving digital world, maintaining a consistent online presence is crucial. Whether you’re a solopreneur, a small business, or part of a large corporation, being visible, and recognisably so, helps nurture brand trust, customer loyalty, and long-term growth. Below, we’ll explore what “consistency” really means, why it matters, and practical ways to achieve it. 1. Define Your Brand Identity The first step to building consistency is clarity. Ask yourself:Who am I (or who a...

SEO Made Simple: How to Get More Eyes on Your Business

If you’ve ever wondered why your website isn’t bringing in leads or why your social media growth has stalled, chances are you’re missing a key piece of the puzzle - Search Engine Optimisation (SEO).For women in business, mastering SEO for small business can be a game-changer. When done right, SEO helps you attract customers without constantly chasing them through ads or social media. It’s a way to get your marketing working on autopilot - bringing in leads while you focus on ru...

Get Inside Your Customer's Head: The Ultimate Guide to Audience Understanding

In today's competitive market, simply knowing who your customers are isn’t enough—you need to understand what makes them tick. Imagine if you could tap directly into your customers’ thoughts, uncover their desires, and anticipate their needs. When you get inside their head, you can craft messaging that speaks directly to them, design products that solve their deepest problems, and build a marketing strategy that drives real results.In this guide, we’ll explore why understanding your cust...

Social Media Shake-Ups: Instagram's Grid Update & the Potential TikTok Ban

Social media is shifting fast, and two major updates are causing a stir: Instagram’s move to a vertical grid and the looming threat of a TikTok ban in the US. Here’s what these changes mean, why you shouldn’t stress, and how to future-proof your marketing strategy.Instagram’s Vertical Grid UpdateIf your Instagram grid feels “off,” you’re not imagining it. The platform is rolling out a vertical profile layout, officially replacing the classic square grid. While this might disrupt yo...

Unlocking Growth: How Paid Advertising Fits Into Your Marketing Strategy

Paid advertising can be a game-changer for businesses when used strategically. However, it’s not just about throwing money at ads and hoping for the best—it's about aligning them with your overall marketing plan for maximum impact.Let’s break down how paid ads fit into a comprehensive marketing strategy and why they’re essential for business growth.What is Paid Advertising?Paid advertising involves paying for visibility on platforms like Google, Facebook, Instagram, LinkedIn, and other d...

Why a Website is Crucial for Your Business Success

A website is no longer a luxury—it’s a necessity. Whether you’re a small business, an entrepreneur, or a large corporation, having a professional website is one of the most powerful tools you can leverage to grow your brand. Let’s break down exactly why a website is crucial and how it can transform your business.1. Leverage the Power of SEOSearch Engine Optimisation (SEO) is one of the most effective ways to get noticed by potential customers. When people search for products or services ...

The Importance of Google My Business

In today's digital world, having a strong online presence is critical for any business. One of the most powerful—and often under-utilised—tools for local businesses is Google My Business (GMB). Whether you’re a small business owner or running a larger operation, GMB can significantly boost your visibility, connect you with customers, and help you build trust. Let’s explore why Google My Business is so important and how you can leverage it to your advantage.Why Google My Business is Essen...

Why It’s Important to Market Your Business

Marketing is often seen as one of those tasks that business owners know they need to do, but it can easily get pushed to the bottom of the list. However, effective marketing is the key to growing your business, connecting with your target audience, and ultimately driving sales. Whether you're a new business owner or have been in the game for years, marketing remains one of the most critical aspects of business success. Here’s why:1. Marketing Builds Brand AwarenessWithout marketing, potential ...