A Few Extra Tips on Influencer Marketing
August 20, 2025
🥂 Understanding Influencer Marketing Costs • Pricing varies based on follower count, engagement, industry, and platform. • Many influencers charge per post, story, or video, while some work on a commission or affiliate model where they earn a percentage of sales. • ...
How to Work with Influencers to Market Your Business!
August 20, 2025
Can I Email People About My Product or Service?
August 14, 2025
This may seem like a random post when there are SO many other things we could be talking about, but it's a question I get a lot and something you should know to safe-guard yourself! The answer is yes, you can email people about your product or service, but there are some imp...
Starting a marketing strategy from scratch as a small business owner can be challenging, especially when you're working with limited resources and don't yet have a website or a robust online presence. Here's a streamlined approach to help you effectively market your business...
Meta Ads Are Changing HUGELY - Here’s What You Need to Know
August 7, 2025
For years, we’ve been taught that the key to running successful Meta ads was all about targeting - setting the perfect mix of demographics, behaviours, and interests to reach your ideal customer. But that’s no longer the game we’re playing. Meta Just Confirmed It: Targ...
The 5 Step Customer Buyer Journey!
August 6, 2025
Step 1: Awareness - Hook them in. This is where potential customers first discover your brand, either through social media, ads, or word of mouth. Your marketing strategy should focus on grabbing their attention. Step 2: Interest - Keep them curious. Once they know you, they...
Why Your Reels Hit 300–400 Views Then Drop Off
July 31, 2025
1. The “Initial Test Pool”Instagram shows your reel to a small test group first (usually people who follow you or are in your recent engagers). If engagement (likes, saves, replays, comments) is low, the algorithm doesn’t push it further.2. Not Enough “Signals” to ...
Why DONE Is Better Than PERFECT With Your Socials
July 30, 2025
When it comes to posting on social media, many of us fall into the trap of striving for perfection. We agonise over every post, tweak every caption, and spend hours ensuring every image or reel is flawless. But here’s a secret: trying to be too perfect with your social med...
What Makes a Great Short Instagram Video / Reel?
June 17, 2025
Short Instagram videos, such as Reels and Stories, have taken centre stage as a powerful way to engage your audience. Here’s what makes them effective: 𝟭. 𝗦𝘁𝗿𝗼𝗻𝗴 𝗛𝗼𝗼𝗸 𝗶𝗻 𝘁𝗵𝗲 𝗙𝗶𝗿𝘀𝘁 𝟯 𝗦𝗲𝗰𝗼𝗻𝗱...
For years, we’ve been taught that the key to running successful Meta ads was all about targeting - setting the perfect mix of demographics, behaviours, and interests to reach your ideal customer. But that’s no longer the game we’re playing.Meta Just Confirmed It: Targe...
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