I help women-led businesses simplify their marketing, understand what’s working, and build a clear plan that actually fits their business — no panic posting, no random boosting, no “just show up more” nonsense.
Most business owners don’t need a bigger plan, another content calendar, or a shiny new tactic. They need clarity on what matters, what’s working, and what to do next.
You don’t need more marketing advice. You need someone to make the mess make sense.
the whole point, honestly
I’m the marketing brain behind MarketHer — part strategist, part systems person, part “okay let’s stop making this harder than it needs to be.”
I work with women-led and small businesses who are good at what they do, but feel like their marketing has become a pile of half-started ideas, random posts, ads they’re not sure are working, and numbers they don’t really know what to do with.
My job is to cut through the noise, find the gap, and turn it into a clear plan you can actually follow.
Marketing, but make it make sense.
My approach is calm, practical, and focused on what will actually move the business forward — not what looks impressive in a 48-page strategy deck.
We strip things back, find the gaps, and build a clear direction you can actually use.
We cut through the noise and work out what matters most right now.
We turn the chaos into a clear plan, system, or decision pathway.
You leave knowing what to focus on, what to stop doing, and what comes next.
Whether you need low-key monthly support or a more in-depth marketing brain in your business, this is where we make your marketing feel clearer.
Light monthly support, strategy guidance, accountability and direction. Best for simple tweaks and a second brain.
More in-depth monthly strategy support, analytics review, campaign planning and guidance across socials, website, ads and email.
Closer strategic support for businesses wanting stronger momentum, campaign direction, messaging, ads, content and monthly reporting.
For businesses that need strategy plus hands-on implementation across campaigns, website, email, ads and content.
Not ready for monthly support yet? Start with a focused one-off session to get clarity, direction, and your next best move.
A focused strategy session when you need clarity fast — perfect for unpacking your marketing, offers, audience, content, website or next move.
A proper look at your numbers so you can understand what’s working, what’s leaking money, and what needs to shift before you spend more.
Real businesses, real clarity, real “oh thank god this finally makes sense” energy.
Results like going from $2k months to $10k months in a short time frame.
“I learnt more in one session with MarketHer than I would have hiring an agency. Best investment I’ve made.”
Client result“Tara has been guiding Josephine’s marketing over the past year, and it’s truly been a game changer.”
Lucy, Josephine The Label“Since December, our orders have almost doubled in five months!”
Product business“Gosh Tara, you have been fantastic! This has been just what I needed for my business!”
Client feedback“We are VERY impressed. We would like to implement it working in with you.”
Julie, $50k+ Product Business“The work you’re doing is so meaningful for women in business — and it actually works.”
NatashaResults like going from $2k months to $10k months in a short time frame.
“I learnt more in one session with MarketHer than I would have hiring an agency. Best investment I’ve made.”
Client result“Tara has been guiding Josephine’s marketing over the past year, and it’s truly been a game changer.”
Lucy, Josephine The LabelBacked by recognised platforms, qualifications, and real-world experience.
Whether you need a one-off strategy deep dive, a data review, or ongoing support, send through where you’re at and I’ll come back to you with the best next step.
Let’s make it clearer, calmer, and much easier to actually follow.
Enquire now